Whole Foods Swot Analysis - 1365 Words

Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market. Existing trends in the retailing of organic foods are healthier eating habits, concern over purity of foods, health-consciousness and the idea that eating organic foods have a positive effect on the environment (Thompson, 2010). The craze of purchasing only organic foods has an effect on not only Whole Foods but on many supermarket chains. Although organic foods are marked up in comparison to processed foods there is much competition in this market and thus the profit margin is not very high when selling these items. Evaluate the competitive environment of the firm: Apply Porter’s model and analyze each factor relative to the†¦show more content†¦A couple of strengths of the Whole Foods Market include their merchandising and their ability to build their layout according to the area where the market is located. Thompson (2010) notes that produce and other items are color coded to attract the attention of consumers. Also prior to building a Whole Foods Market, representatives do an extensive analysis of the demographics in the area. With the information obtained the markets are built and merchandised to attract their target audience. Weaknesses of Whole Foods Market include the high price point and the limited marketing techniques used. Whole Foods Markets are strategically placed in areas where a large amount of the population can afford their products. However, the price point is so high that others in the area stray away from shopping with the retailer. Thompson (2010) ind icates that Whole Foods does not spend funds on marketing and depends on its customers to spread the word through the power of word of mouth. Some opportunities that exist are expanding marketing to lower income areas and offering Whole Foods brand items to other retailers who may be only selling a limited amount of organic items. By educating lower income families it will assist in building a better quality of life. As stated before, even if these families only purchase a few items from Whole Foods they will become loyal customers. Building an alliance with retailersShow MoreRelatedSwot Analysis : Whole Foods Essay2042 Words   |  9 PagesWhole foods has become such a known household name in being the go to for organic products, but times have changed and the competition has grown. I will be analyzing Whole food methods and reasoning to how they became the giant they are today and how they plan on staying ahead of the game. Using the SWOT analysis I first reviewed all of thei r strengths as a company. The advantages that Whole foods has is that they carry such a large variety of organic food and also their own independent brands. TheyRead MoreSwot Analysis on Whole Foods Market2356 Words   |  10 PagesCOMPANY PROFILE Whole Foods Market, Inc. REFERENCE CODE: BD72666B-7DBD-4CB9-A94F-4FDC7997ECA7 PUBLICATION DATE: 30 Mar 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Whole Foods Market, Inc. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts.........................................................Read MoreSwot Analysis : Whole Foods Market1618 Words   |  7 Pagesopportunities and treats (SWOT) related to Whole Foods Market, Inc. Much of the research and information originates from the company’s 2014 annual report. The Form10-K, reputable internet sources and the Whole Foods Market company website provided the data and information to establish a complete SWOT analysis. The research and SWOT analysis has been used to recommend a strategy for growth and sustainability of Whole Foods Market. Company Background Whole Foods Market is a leading retailerRead MoreWhole Foods Market Swot Analysis2788 Words   |  12 PagesRunning Head: WHOLE FOODS MARKET SWOT ANALYSIS [pic] DeVry University Tracy Morgan Principals of Management 303 Instructor’s Name: Michelle Dawes Birt Assignment Issue Date: January 2, 2011 Assignment Due Date: January 23, 2011 Originally, Whole Foods Market (WFM) was founded in Austin, Texas, in 1980 with a staff of 19 people. As soon as the store opened, it was an immediate success and there were less than half a dozen natural food supermarkets in the United States. From 1980Read MoreSwot Analysis : Whole Foods Market1420 Words   |  6 Pagesuse complied information from several financial statements to compare the relative weaknesses and strengths of organizations. The use of ratios assist in linking the balance sheet, cash flow statement, and income statement to perform quantitative analysis. The ratios used by an organization differ dependent on the type of products or services offered. Choosing the correct ratio is essential in planning because certain ratios will assist in achieving the organization’s mission while others have noRead MoreWhole Foods Pestle1012 Words   |  5 PagesPESTLE Analysis Political Factors â€Å"A Healthier You† Government Strategy Reporting of organic prices. Safety Inspections Services. Evaluation: POSITIVE impact Economic Factors GDP: ↑ 3.9% in the 3rd qtr Real Personal Consumption expenditures ↑3.0% in 3rd qtr Disposable Personal Income ↑ 6.1 % in the 3rd qtr US Business Cycle: At â€Å"slump†/ Wages/Labour European Markets: Weak dollar against Euro, Surging Energy Prices, Increasing Interest Rates Evaluation: MODERATE impact PESTLERead MoreThe Value of Market Auditing Essay1211 Words   |  5 Pagesbe undertaken as part of the planning cycle, on an annual basis rather than a desperate response to an immediate crisis. Abel and Cole is a small private limited company, operating in the niche organic food market. Abel amp; Cole, the organic box delivery service, strictly directly organic food and drink to customers, buying their produce from mostly British farmers but also from European, and International farmers in between UK harvests but their â€Å"first choice is always British† . Market AuditingRead MoreThe Product Distribution Ideal For Whole Foods Market1701 Words   |  7 Pages Win-Win-Win Distribution The product distribution ideal for Whole Foods Market in Namibia will be two. First, the win-win-win distribution will be used when the company is entering the new country for the first place. This distribution channel aims at having all distributors in the supply chain to benefit from the products being distributed. Even though American companies always aim at reducing the links in the supply chain, this happens in the developed countries while this company is openingRead MoreWhole Foods Market Case Analysis1687 Words   |  7 PagesWhole Foods Market Case Analysis Whole Foods Market has received recognition as recent as January 27th 2011 when CNBC aired Supermarkets Inc: Inside a 500 Billion Money Machine. â€Å"Whole Foods is arguably the most influential, and by some measures, the most successful supermarket chain in the world. The specialty gourmet store has grown into a Fortune-300 company offering specialty foods and locally grown organic produce.1† CNBC goes on to state that even â€Å"Established brands like Safeway, Giant EagleRead MoreMarketing Research Mkt.4211054 Words   |  5 Pagesimportant to try to reach them all. In this essay Kudler Fine Foods will be discussed, their marketing strategy and tactics, identifying the area where additional market research is needed, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler’s marketing strategy and tactics. Kudler Fine Foods was founded in 1998 by Kathy Kudler (owner), the store carters to local specialty foods. The first store is located in San Diego metropolitan are and